Reinventing strategic planning with AI-powered semiology
An agent capable of analyzing brand culture and proposing media activations
The race for performance has created noise, not meaning. Our belief is that it is imperative to “rethink strategy” by putting brand culture back at the heart of media deployment.
Two complementary expertises
We provide our expertise in marketing and strategic planning. We developed this tool entirely in-house.
30 years of expertise in semiological studies. Analysis reliability is guaranteed by data models reflecting a deep understanding of meaning.
How does it work?
Configure the semantic engine
First, the user enters the brand name and associates a specific documentary corpus by dragging and dropping files (logo, graphic guidelines, PDF, DOCX, PPTX). This step allows the system to ingest data, launch the audit, and extract 12 fundamental analysis criteria.
Dissect the brand’s deep DNA
The tool generates a comprehensive report to map the brand’s sentiment and positioning based on its latest activations, relying on 4 analysis pillars:
Linguistic Analysis
Phonetic study (rhythm and connotations of the name) and decoding the hidden meaning of visual codes (symbology of colors, shapes, and typographies).
Detected Dissonances
The module instantly identifies gaps (frictions) between the brand’s theoretical promise and the reality perceived by audiences.
Strategic Mapping
Visual positioning on a matrix opposing Mastery vs. Collaboration (X-axis) and Affinity vs. Authority (Y-axis) to define the brand territory.
Editorial Posture
Evaluation of the editorial line and the tone of voice used by the brand.
Reconciling meaning and media
Strategic insights do not remain a dead letter. The tool translates them directly into concrete and actionable media activation recommendations (Channel, Format, Tone).
Cultural Fit Score
Each media recommendation is evaluated according to a cultural adequacy percentage, moving from simple transactional discourse to true relational and emotional power.
Pricing Offer
Solutions tailored to every level of strategic requirement.
Tech & Usage Cost
Fixed fees / License for SemioAI usage rights and setup.
Semiological Analysis
Semiological analysis and contextualization by our experts, billed based on time spent.
Persona Interest Reco
Additional Supersonas deliverable and prompt.